Social Marketing - Social Media Management

Key points

• • Unified Dashboard: Manage all social channels from one interface

• • Multi-Platform Support: Facebook, Instagram, LinkedIn, Twitter, YouTube

• • Post Scheduling: Automatic post scheduling by timezone

• • Content Calendar: Visual weekly/monthly content calendar

• • Engagement Tracking: Track likes, comments, shares in real-time

• • Analytics & Reporting: Detailed reports on reach, engagement, clicks

• • Campaign Management: Multi-channel marketing campaign management

• • Team Collaboration: Permissions and team collaboration

• • Media Library: Centralized image and video library

• • Hashtag Management: Manage and suggest relevant hashtags

Steps

• 1. Go to Social Marketing → Configuration → Social Accounts

• 2. Click Create to add new account

• 3. Select platform: Facebook, Instagram, LinkedIn, Twitter, YouTube

• 4. Click Authorize to connect with social account

• 5. Login and grant Odoo access permissions

• 6. Select specific Page/Profile to manage

• 7. Configure timezone and posting preferences

• 8. Click Save to complete connection

Steps

• 1. Go to Social Marketing → Posts → Create

• 2. Select social accounts to post to (multi-select)

• 3. Enter post content (auto-adapts per platform)

• 4. Add images/videos from Media Library or upload new

• 5. Add relevant hashtags and mentions

• 6. Choose posting time: Post Now or Schedule

• 7. If Schedule: select date, time and timezone

• 8. Preview post on each platform

• 9. Click Post or Schedule to complete

Key points

• • Bulk Actions: Schedule/delete multiple posts at once

• • Duplicate Posts: Clone posts for reuse

• • Post Templates: Create templates for recurring posts

• • Content Approval: Approval workflow before posting

Post Status

Key points

• • Real-time Monitoring: Track likes, comments, shares instantly

• • Comment Management: Reply to comments directly from Odoo

• • Message Inbox: Manage messages from all platforms

• • Mention Tracking: Track when mentioned/tagged

• • Sentiment Analysis: Analyze comment sentiment

• • Response Time: Measure average response time

• • Engagement Rate: Automatically calculate engagement rate

• • Top Performers: Identify highest performing posts

Key points

• • Performance Dashboard: Overview of all channel performance

• • Reach & Impressions: Number of reach and impressions

• • Engagement Metrics: Likes, comments, shares, clicks

• • Follower Growth: Track follower growth

• • Best Time to Post: Analyze optimal posting times

• • Content Performance: Compare performance of content types

• • Competitor Analysis: Compare with competitors

• • Custom Reports: Create custom reports by KPI

• • Export Data: Export data to Excel/PDF

Campaign Elements

Key points

• • Facebook Pages: Posts, stories, manage comments and messages

• • Instagram Business: Posts, stories, reels, IGTV, shopping tags

• • LinkedIn Company Pages: Company posts, articles, employee advocacy

• • Twitter/X: Tweets, threads, retweets, mentions, DMs

• • YouTube: Video uploads, community posts, comments

• • Cross-posting: Post simultaneously to multiple platforms

• • Platform-specific Features: Optimize content per platform

• • API Integration: Connect via official platform APIs

Key points

• • Centralized Storage: Centralized image and video storage

• • Folder Organization: Organize by folders and tags

• • Image Editor: Basic image editing (crop, resize, filter)

• • Video Trimming: Simple video cutting and editing

• • Stock Images: Stock image library integration (if available)

• • Usage Tracking: Track where media is used

• • Bulk Upload: Upload multiple files at once

• • Format Support: JPG, PNG, GIF, MP4, MOV, etc.

Social Media Terms

Key points

• • Brand Awareness: Build multi-channel brand recognition

• • Product Launch: New product launch campaigns

• • Customer Service: Customer support via social media

• • Event Promotion: Promote events and seminars

• • User-Generated Content: Collect and share customer content

• • Influencer Collaboration: Manage influencer partnerships

• • Crisis Management: Handle media crises

• • Community Building: Build user communities

• • Lead Generation: Generate leads from social media

• • E-commerce Integration: Sell directly through social

Key points

• • CRM: Create leads from social media interactions

• • Sales: Track conversions from social campaigns

• • Marketing Automation: Combine with email marketing

• • Website: Embed social feeds on website

• • E-commerce: Sync products and orders

• • Events: Promote events and track registrations

• • Helpdesk: Convert messages to tickets

• • Analytics: Consolidated reports with data from other modules

Key points

• • Schedule posts when audience is most active online

• • Create content calendar at least 2 weeks ahead

• • Use relevant and trending hashtags

• • Reply to comments and messages within 24h

• • Diversify content types: text, image, video, stories

• • A/B testing to find most effective content

• • Monitor competitors and learn strategies

• • Measure ROI of each campaign

• • Backup content and data regularly

• • Comply with regulations and policies of each platform

• • Use high-quality visual content

• • Engage with audience, not just one-way posting

Key points

• • Q: How many social accounts can be managed? A: Unlimited accounts

• • Q: Does it support automatic posting? A: Yes, automatic scheduling by timezone

• • Q: Can comments be replied from Odoo? A: Yes, manage and reply directly

• • Q: How often is analytics data updated? A: Real-time or per API cycle

• • Q: Does it support Instagram Shopping? A: Yes, with Instagram Business account

• • Q: Can posts be boosted from Odoo? A: Platform-dependent, some support via API

• • Q: Is there a post limit? A: No, but comply with API rate limits

• • Q: Does it support multi-language posts? A: Yes, create multi-language posts