Odoo Event Website - Online Event Management
Platform for creating event pages and online registration
The Website Event module combines Event Management with Website to create public event pages and online registration system. From event landing page, registration form, ticket payment to attendee management, everything is automated in one system.
With multi-ticket types, early bird pricing, email automation and CRM integration, Website Event helps increase registrations, manage attendees effectively and create great experience for participants.
Basic Event Website Terminology
Event Website Terms
| English | Vietnamese | Description |
|---|---|---|
| Event Page | Trang sự kiện | Landing page for event |
| Registration | Đăng ký | Event registration |
| Ticket | Vé | Ticket type |
| Attendee | Người tham gia | Event registrant |
| Check-in | Check-in | Confirm attendance at event |
| Early Bird | Giá sớm | Early registration discount |
| Sold Out | Hết chỗ | No tickets available |
| Waitlist | Danh sách chờ | Wait for available spots |
| Cancellation | Hủy đăng ký | Cancel event participation |
| Badge | Badge | Attendee name tag |
Registration Status
Registration Status
| English | Vietnamese | Description |
|---|---|---|
| Draft | Nháp | Incomplete registration |
| Confirmed | Đã xác nhận | Successful registration |
| Attended | Đã tham gia | Checked in at event |
| Cancelled | Đã hủy | Registration cancelled |
| Pending Payment | Chờ thanh toán | Awaiting ticket payment |
Event Registration Process
Customer journey for event registration:
Steps
1. Customer visits event page from website or email
2. Views event information: agenda, speakers, venue
3. Selects ticket type (VIP, Standard, Early Bird)
4. Fills registration form: name, email, company
5. Pays online if event has fee
6. Receives confirmation email with ticket and calendar invite
7. Receives reminder emails before event
8. Checks in at event using QR code or email
9. Receives follow-up emails after event
Key Features
Key points
• Event landing pages with customizable templates
• Online registration forms with custom fields
• Multiple ticket types: Free, Paid, VIP, Early Bird
• Payment integration: Stripe, PayPal, bank transfer
• Automatic confirmation emails with tickets
• QR code tickets for quick check-in
• Attendee management dashboard
• Email automation: reminders, follow-ups
• Waitlist management when sold out
• Multi-event calendar view
• Social sharing buttons
• Analytics: registrations, attendance, revenue
Ticket Management
Common Ticket Types
| Ticket Type | Description | Use case |
|---|---|---|
| Free | Free ticket | Webinars, meetups |
| Early Bird | Early registration discount | Encourage early registration |
| Standard | Regular price | Main ticket |
| VIP | Premium ticket with benefits | Conferences, galas |
| Group | Group price (5+ people) | Corporate events |
| Student | Student discount | Educational events |
Event Page Components
Event page components:
Key points
• Hero section: Event name, date, location, CTA register
• Event description: Detailed event description
• Agenda/Schedule: Session schedule
• Speakers: Speaker introductions
• Venue information: Location, map, directions
• Ticket options: Ticket types and prices
• Registration form: Inline registration form
• FAQ section: Frequently asked questions
• Sponsors: Sponsor logos
• Social proof: Testimonials from previous events
Email Automation
Automated email workflows:
Steps
1. Confirmation email: Right after successful registration
2. Payment receipt: If event has fee
3. Calendar invite: .ics file to add to calendar
4. Reminder 1 week before: Upcoming event reminder
5. Reminder 1 day before: Reminder with important info
6. Check-in instructions: Check-in guidance
7. Thank you email: After event with survey
8. Follow-up content: Slides, recordings, photos
Check-in Management
Event check-in management:
Key points
• QR code scanning: Scan QR on ticket to check-in
• Email lookup: Find attendee by email
• Manual check-in: Manual check-in from list
• Mobile app: Check-in using mobile device
• Badge printing: Print badge on-site
• Real-time dashboard: Monitor attendance real-time
• Multiple check-in points: Multiple check-in locations
• Session tracking: Track attendance per session
Integration with Other Modules
Website Event connects with system:
Key points
• Event Management: Sync with event backend
• CRM: Attendees auto-become leads/contacts
• Email Marketing: Campaigns for event promotion
• Website: Event pages are part of website
• eCommerce: Sell tickets like products
• Accounting: Auto-create invoices for paid tickets
• Calendar: Sync with Google Calendar, Outlook
• Social Media: Share events on social platforms
Real-world Scenarios
Common event types:
Key points
• Conferences: Large conferences with multiple tracks
• Webinars: Online events with live streaming
• Workshops: Training sessions with limited seats
• Meetups: Informal community gatherings
• Trade shows: Exhibitions with exhibitors
• Product launches: New product launches
• Networking events: Networking events
• Galas & fundraisers: Fundraising events
Marketing & Promotion
Steps
1. Create compelling event page with clear value proposition
2. Early bird pricing to create urgency
3. Email campaigns to existing contacts
4. Social media promotion with event hashtag
5. Partner promotions: Co-marketing with partners
6. Retargeting ads for website visitors
7. Referral program: Incentives for referrals
8. Content marketing: Blog posts about event topics
9. Influencer outreach: Invite industry influencers
Analytics & Reporting
Key Event Metrics
| Metric | Description | Target |
|---|---|---|
| Registration Rate | Visitor to registration ratio | 10-20% |
| Attendance Rate | Actual attendee ratio | 70-80% |
| Revenue per Attendee | Revenue per person | Depends on event type |
| Email Open Rate | Email open rate | > 30% |
| Social Shares | Social media shares | High = viral |
| NPS Score | Satisfaction score | > 50 |
Best Practices
Steps
1. Launch event page early (2-3 months before)
2. Clear CTA: Prominent "Register Now" button
3. Mobile-optimized: 60%+ registrations from mobile
4. Social proof: Display number of registrants
5. Scarcity: "Only 50 seats left" creates urgency
6. Simple form: Only ask necessary information
7. Multiple payment options: Card, bank, invoice
8. Clear refund policy: Reduce registration anxiety
9. Post-event follow-up: Survey and thank you
Deployment Requirements
Setup Event Website:
Steps
1. Install modules: event, website_event
2. Create event templates for different event types
3. Configure ticket types and pricing
4. Setup payment providers (Stripe, PayPal)
5. Customize email templates
6. Configure registration form fields
7. Setup check-in devices (tablets, scanners)
8. Train staff on check-in process
9. Test complete registration flow
10. Setup analytics tracking