Odoo eCommerce - Online Store

eCommerce Terms

eCommerce Order Status

Steps

• 1. Customer browses catalog, searches and filters products

• 2. Views product details, reads descriptions and reviews

• 3. Selects variant (size, color) and adds to cart

• 4. Views cart, updates quantity or removes products

• 5. Checkout: enters shipping and payment information

• 6. Selects shipping and payment methods

• 7. Confirms order and receives email confirmation

• 8. Tracks order status through portal

Key points

• • Product catalog with categories, filters, search

• • Product variants: manage size, color, attributes

• • Shopping cart with real-time updates

• • Multiple payment gateways: Stripe, PayPal, bank transfer

• • Shipping methods with automatic fee calculation

• • Promotions & coupons: discounts based on rules

• • Wishlist and product comparison

• • Customer reviews and ratings

• • Automatic cross-sell and upsell

• • Abandoned cart recovery emails

• • Multi-currency and multi-language

• • Mobile-optimized checkout

Key points

• • Product templates with variants (size, color, material)

• • Rich product descriptions with images, videos

• • Product categories and tags for organization

• • Pricing rules: price by customer segment, quantity

• • Stock management: real-time inventory display

• • Product attributes: specifications, features

• • Related products and accessories

• • Digital products: ebooks, software downloads

• • Product bundles and kits

• • Bulk import/export products

Payment Methods

Shipping Options

Key points

• • Discount programs: discount by %, fixed amount, buy X get Y

• • Coupon codes with complex rules

• • Flash sales with countdown timer

• • Loyalty programs: points, rewards

• • Email marketing: abandoned cart, product recommendations

• • Cross-sell: suggest related products

• • Upsell: suggest premium products

• • Product badges: New, Sale, Bestseller

• • Customer segmentation for targeted campaigns

Key points

• • Inventory: Auto deduct stock on sale, out-of-stock alerts

• • Sales: Online orders auto-create Sales Orders

• • Accounting: Auto-create invoices and record revenue

• • CRM: Buyers auto-become customers, tracking behavior

• • Email Marketing: Campaigns for customers, abandoned carts

• • Analytics: Sales reports, conversion rate, customer insights

• • Shipping: Integration with carriers (DHL, FedEx, local couriers)

• • Point of Sale: Sync inventory between online and offline

Key points

• • B2C Retail: Online retail for consumers

• • B2B Wholesale: Wholesale with volume pricing, payment terms

• • Marketplace: Multiple vendors selling on same platform

• • Subscription: Recurring subscription products (monthly box)

• • Digital products: Sell ebooks, courses, software

• • Dropshipping: Sell without inventory

• • Omnichannel: Combine online and offline stores

• • International: Sell to multiple countries with multi-currency

Steps

• 1. SEO-friendly product URLs: /shop/product-name

• 2. Auto meta tags from product description

• 3. Structured data (schema.org) for rich snippets

• 4. Image optimization: compress, lazy loading, WebP

• 5. Fast checkout: minimize steps, guest checkout

• 6. Mobile-first design: 60%+ traffic from mobile

• 7. CDN for static assets (images, CSS, JS)

• 8. Caching strategies for product pages

• 9. Page speed optimization: target < 2s load time

Key Metrics

Steps

• 1. Install website_sale module

• 2. Configure payment providers (Stripe, PayPal)

• 3. Set up shipping methods and delivery carriers

• 4. Import products with images and descriptions

• 5. Configure taxes by location

• 6. Setup email templates for order confirmation

• 7. Configure SSL certificate for secure checkout

• 8. Test complete checkout flow before launch

• 9. Setup Google Analytics eCommerce tracking