Social Facebook - Facebook Marketing Management

Key points

• • Facebook Page Connection: Connect multiple Facebook Pages

• • Post Scheduling: Auto-schedule posts by timezone

• • Comment Management: Centralized comment management and replies

• • Facebook Insights: Integrated analytics data from Facebook

• • Ad Campaign Tracking: Monitor ad campaign performance

• • Engagement Metrics: Measure likes, comments, shares, reach

• • Audience Analytics: Analyze audience and user behavior

• • Content Calendar: Visual content calendar for teams

• • Multi-Account: Manage multiple accounts from one interface

• • Performance Reports: Detailed performance reports

Steps

• 1. Go to Social Marketing → Configuration → Social Accounts

• 2. Click Create and select Facebook

• 3. Click Connect Facebook Account

• 4. Login to Facebook and grant permissions to Odoo

• 5. Select Facebook Pages to connect

• 6. Confirm access permissions: Manage Pages, Publish Posts, Read Insights

• 7. Click Save → Account connected successfully

• 8. Check connection status and token expiry date

Account Settings

Key points

• • Visual Composer: Compose posts with visual editor

• • Media Upload: Attach images, videos, GIFs

• • Scheduling: Select date and time for auto-posting

• • Timezone Support: Support audience timezone

• • Preview: Preview post before publishing

• • Hashtag Suggestions: Suggest relevant hashtags

• • Link Preview: Auto-generate link previews

• • Emoji Picker: Quick emoji selection

• • Draft Management: Save drafts and edit later

• • Bulk Scheduling: Schedule multiple posts at once

Steps

• 1. Go to Social Marketing → Posts → Create

• 2. Select Facebook account and Page to post

• 3. Compose post content with editor

• 4. Upload images/videos (max 10 images or 1 video)

• 5. Add hashtags and tag locations if needed

• 6. Choose Post Now or Schedule for Later

• 7. If scheduling: select date, time and timezone

• 8. Preview post and review

• 9. Click Post/Schedule → Post published or scheduled

• 10. Monitor status in Posts dashboard

Key points

• • Unified Inbox: All comments in one place

• • Real-time Sync: Sync comments in real-time

• • Quick Reply: Reply quickly from Odoo

• • Comment Filtering: Filter by sentiment, keywords

• • Auto-moderation: Auto-hide spam/toxic comments

• • Assignment: Assign comments to team members

• • Response Templates: Pre-made reply templates

• • Sentiment Analysis: Analyze comment sentiment

• • Priority Marking: Mark important comments

• • Thread Management: Manage comment threads

Available Metrics

Key points

• • Campaign Integration: Link with Facebook Ads Manager

• • Ad Performance: Track individual ad performance

• • Budget Tracking: Monitor budget and costs

• • ROI Calculation: Calculate return on investment

• • Conversion Tracking: Track conversions

• • A/B Testing: Compare version effectiveness

• • Audience Insights: Analyze ad audience

• • Cost per Result: Cost per result

• • Campaign Reports: Comprehensive campaign reports

• • Attribution: Conversion source attribution

Engagement Metrics

Key points

• • Visual Calendar: Visual calendar by week/month

• • Drag & Drop: Drag and drop to reschedule

• • Color Coding: Color code by content type

• • Team Collaboration: Collaborate with team

• • Content Planning: Long-term content planning

• • Approval Workflow: Post approval workflow

• • Content Categories: Categorize content

• • Recurring Posts: Recurring scheduled posts

• • Campaign View: View by campaign

• • Export Calendar: Export calendar to file

Key points

• • Performance Dashboard: Real-time performance overview

• • Custom Reports: Create custom reports

• • Comparative Analysis: Compare over time

• • Top Posts: Highest performing posts

• • Best Time to Post: Optimal posting times

• • Audience Demographics: Audience statistics

• • Growth Trends: Growth trends

• • Competitor Benchmarking: Compare with competitors

• • Export Reports: Export reports to PDF/Excel

• • Scheduled Reports: Automated periodic reports

Steps

• 1. Install social_facebook module from Apps

• 2. Create Facebook App at developers.facebook.com

• 3. Configure App: Add Facebook Login and Pages API

• 4. Add Redirect URI: https://yourdomain.com/social_facebook/callback

• 5. Copy App ID and App Secret

• 6. Go to Odoo → Settings → Social Marketing

• 7. Enter Facebook App ID and App Secret

• 8. Click Save and test connection

• 9. Connect Facebook Pages following instructions above

• 10. Configure webhook to receive real-time updates

Required Permissions

Key points

• • Post when audience online activity is highest

• • Use high-quality images/videos (1200x630px)

• • Write concise, engaging captions (80-100 characters)

• • Add clear call-to-action in each post

• • Reply to comments within 2 hours

• • Use 3-5 relevant hashtags per post

• • A/B test to find most effective content

• • Analyze Insights weekly for optimization

• • Create content calendar at least 2 weeks ahead

• • Backup data and access tokens regularly

• • Monitor token expiry and refresh timely

• • Use video to increase engagement (5x higher)

• • Post 1-2 times/day to maintain visibility

• • Engage with audience to build community

Content Best Practices

Key points

• • Token Expired: Reconnect Facebook account to refresh token

• • Post Failed: Check Page permissions and content violations

• • Insights Not Loading: Verify Insights permission and API limits

• • Comments Not Syncing: Check webhook configuration

• • Slow Performance: Reduce sync frequency or limit date range

• • Upload Failed: Check file size (video < 1GB)

• • Scheduling Error: Verify timezone and schedule time

• • API Rate Limit: Reduce request count or wait for reset

Key points

• • CRM: Create leads from Facebook messages and comments

• • Sales: Track conversions from Facebook campaigns

• • Marketing Automation: Trigger campaigns from Facebook events

• • Website: Embed Facebook feed on website

• • Email Marketing: Sync audience with email lists

• • Analytics: Aggregate data with Google Analytics

• • Helpdesk: Convert comments to tickets

• • Events: Promote events and track RSVPs