Website Sales & E-learning Dashboard

Track online course revenue, analyze student engagement, and optimize e-learning performance with integrated Website, Sales, and Slides dashboard.

Course Revenue
Student Engagement
Completion Tracking
E-learning Analytics

Overview

Website Sale Slides Dashboard combines data from Website, Sales Orders, and Slides (E-learning) to provide comprehensive online course sales performance insights. Track course revenue, student enrollment, completion rates, and engagement metrics in a unified interface.


Key Features

Key points

  • Real-time online course revenue tracking

  • Analyze student enrollment and conversion from visitors

  • Calculate course completion rate and average progress

  • Track engagement metrics: video views, quiz scores, time spent

  • Dashboard for bestselling courses and revenue by category

  • Analyze student behavior: active vs inactive learners

  • Track instructor performance and course ratings

  • Trend charts for enrollments and completions by month

  • Multi-dimensional pivot tables by course, student segment, channel

  • Export Excel reports with detailed e-learning metrics


Important Terminology

Key points

  • Course Enrollment: Number of students enrolled in course

  • Completion Rate: Completion rate = Completed / Enrolled × 100%

  • Average Progress: Average student progress in course

  • Engagement Rate: Active students / Total enrolled ratio

  • Video Completion Rate: Rate of videos watched completely

  • Quiz Pass Rate: Quiz pass rate / Total attempts

  • Time to Complete: Average time to complete course

  • Revenue Per Student: Average revenue per student

  • Course Rating: Average course rating

  • Churn Rate: Rate of students dropping out mid-course


Creating Basic Dashboard

Steps

  • 1. Go to Spreadsheet > Dashboards, click Create

  • 2. Select "E-learning Sales Analysis" template or create from scratch

  • 3. Add Pivot Table: Insert > Pivot, select Sales Orders (courses)

  • 4. Configure Pivot: Rows = Course, Columns = Month, Values = Revenue

  • 5. Add 2nd Pivot: Slide Channels, Values = Enrollments, Completions

  • 6. Create charts: Insert > Chart, revenue and completion trends

  • 7. Add KPI cards: Total revenue, Enrollments, Completion rate, Avg rating

  • 8. Set up filters: Date range, Course category, Instructor

  • 9. Add formulas: Completion rate, Revenue per student, Engagement rate

  • 10. Save dashboard and share with education team


Common Chart Types

Key points

  • Line Chart: Enrollment and completion trends by month

  • Funnel Chart: Student journey from visitor to course completion

  • Bar Chart: Compare revenue by course category or instructor

  • Stacked Bar: Enrolled vs Completed students by course

  • Pie Chart: Revenue distribution by course category

  • Combo Chart: Enrollments (bars) and Completion rate (line)

  • Heatmap: Student activity by day of week and hour

  • Gauge Chart: Average completion rate vs target


Important KPIs to Track

Key points

  • Total Course Revenue: Total revenue from course sales

  • Total Enrollments: Total course enrollments

  • Active Students: Number of students active in last 30 days

  • Completion Rate: (Completed / Enrolled) × 100%

  • Average Course Rating: Average rating of all courses

  • Revenue Per Student: Total Revenue / Total Students

  • Engagement Rate: Active Students / Total Enrolled × 100%

  • Video Completion Rate: Videos watched completely / Total views

  • Quiz Pass Rate: Passed quizzes / Total attempts × 100%

  • Churn Rate: Students inactive >60 days / Total enrolled


Real-World Use Cases

Key points

  • Online academy: Track 100+ courses, 5000+ students, $50K/month revenue

  • Corporate training: Analyze completion rates and employee engagement

  • University: Dashboard per department with enrollment trends

  • Course marketplace: Track bestselling courses and instructor performance

  • Education Manager: Identify courses with low completion and improve content

  • Instructor: Monitor student progress and engagement with course materials

  • Marketing: Analyze conversion from free trials to paid enrollments

  • CEO: Monthly report with key e-learning business metrics


Student Journey Analysis

Key points

  • Stage 1 - Website Visitors: Total visitors to course pages

  • Stage 2 - Course Preview: Number viewing preview videos/content

  • Stage 3 - Add to Cart: Number adding course to cart

  • Stage 4 - Enrollment: Number completing payment

  • Stage 5 - Active Learning: Number of students starting to learn

  • Stage 6 - Completion: Number of students completing course

  • Drop-off analysis: Identify which stage loses most students

  • Retention strategies: Email reminders, gamification, certificates


Advanced Pivot Table Configuration

Key points

  • Multiple data sources: Sales Orders, Slide Channels, Student Progress

  • Calculated fields: Completion Rate = Completed / Enrolled × 100%

  • Conditional formatting: Green for >70% completion, Red for <30%

  • Drill-down: Click course to view detailed student list and progress

  • Grouping: Group by course category, instructor, difficulty level

  • Sorting: Sort by revenue or completion rate descending

  • Filters: Filter by date, course type, student segment, price range

  • Subtotals: Display totals by category and instructor


Useful Formulas

Key points

  • =ODOO.PIVOT("Sales Orders", "Revenue", "Course", "Month")

  • =ODOO.PIVOT("Slide Channels", "Enrollments", "Course", "Date")

  • =Completed / Enrolled × 100 - Calculate Completion Rate

  • =Revenue / Enrollments - Calculate Revenue Per Student

  • =Active_Students / Total_Enrolled × 100 - Engagement Rate

  • =Videos_Completed / Total_Videos × 100 - Video Completion Rate

  • =IF(Completion_Rate < 30, "Low", "OK") - Low completion alert

  • =AVERAGE(Course_Ratings) - Calculate average rating


Integration with Other Modules

Key points

  • Website: Get traffic data and course page views

  • Sales: Connect with course purchases and revenue data

  • Slides (E-learning): Track enrollments, progress, completions

  • Survey: Collect student feedback and course ratings

  • Certification: Track certificates issued and completion badges

  • Forum: Analyze student discussions and community engagement

  • Email Marketing: Track campaign performance for course promotions

  • CRM: Manage leads from free courses to paid upgrades


Course Performance Optimization

Key points

  • Content quality: Improve videos, quizzes, and materials based on feedback

  • Course structure: Optimize lesson order and difficulty progression

  • Engagement tactics: Gamification, badges, leaderboards, certificates

  • Pricing strategy: A/B test pricing, bundles, subscriptions

  • Marketing optimization: Better course descriptions, preview videos, testimonials

  • Student support: Live Q&A sessions, discussion forums, instructor feedback

  • Mobile optimization: Ensure courses work well on mobile devices

  • Completion incentives: Certificates, job placement, continuing education credits


Best Practices

Key points

  • Weekly monitoring: Review dashboard to track enrollment and completion trends

  • Set benchmarks: Establish target completion rates for each course type

  • Cohort analysis: Track student performance by enrollment cohorts

  • Instructor feedback: Share metrics with instructors to improve courses

  • Student surveys: Combine quantitative metrics with qualitative feedback

  • Content updates: Regularly refresh course materials based on performance

  • Early intervention: Identify at-risk students and send reminders

  • Success stories: Highlight high-performing courses and replicate strategies

  • Competitive analysis: Benchmark metrics with industry standards

  • Cross-functional review: Monthly meetings with education, marketing, product teams


Common Troubleshooting

Key points

  • Enrollment data not updating: Check Slides module integration

  • Low completion rate: Review course difficulty and student feedback

  • Revenue doesn't match: Verify refunds and cancellations included

  • Wrong progress tracking: Check slide completion tracking configuration

  • Slow pivot table: Reduce date range or aggregate student data

  • Chart not displaying: Check data has values and not null

  • Export error: Verify formulas and student data permissions

  • Rating issues: Check survey responses linked correctly to courses


System Requirements

Key points

  • Spreadsheet Dashboard module must be installed

  • Website and E-commerce modules must be activated

  • Slides (E-learning) module must be configured

  • Sales module must be set up for course sales

  • Access rights: User (view), Education Manager (edit), Admin (configure)

  • Browser: Latest Chrome, Firefox, Safari versions