Website Sales & E-learning Dashboard
Track online course revenue, analyze student engagement, and optimize e-learning performance with integrated Website, Sales, and Slides dashboard.
Overview
Website Sale Slides Dashboard combines data from Website, Sales Orders, and Slides (E-learning) to provide comprehensive online course sales performance insights. Track course revenue, student enrollment, completion rates, and engagement metrics in a unified interface.
Key Features
Key points
• Real-time online course revenue tracking
• Analyze student enrollment and conversion from visitors
• Calculate course completion rate and average progress
• Track engagement metrics: video views, quiz scores, time spent
• Dashboard for bestselling courses and revenue by category
• Analyze student behavior: active vs inactive learners
• Track instructor performance and course ratings
• Trend charts for enrollments and completions by month
• Multi-dimensional pivot tables by course, student segment, channel
• Export Excel reports with detailed e-learning metrics
Important Terminology
Key points
• Course Enrollment: Number of students enrolled in course
• Completion Rate: Completion rate = Completed / Enrolled × 100%
• Average Progress: Average student progress in course
• Engagement Rate: Active students / Total enrolled ratio
• Video Completion Rate: Rate of videos watched completely
• Quiz Pass Rate: Quiz pass rate / Total attempts
• Time to Complete: Average time to complete course
• Revenue Per Student: Average revenue per student
• Course Rating: Average course rating
• Churn Rate: Rate of students dropping out mid-course
Creating Basic Dashboard
Steps
1. Go to Spreadsheet > Dashboards, click Create
2. Select "E-learning Sales Analysis" template or create from scratch
3. Add Pivot Table: Insert > Pivot, select Sales Orders (courses)
4. Configure Pivot: Rows = Course, Columns = Month, Values = Revenue
5. Add 2nd Pivot: Slide Channels, Values = Enrollments, Completions
6. Create charts: Insert > Chart, revenue and completion trends
7. Add KPI cards: Total revenue, Enrollments, Completion rate, Avg rating
8. Set up filters: Date range, Course category, Instructor
9. Add formulas: Completion rate, Revenue per student, Engagement rate
10. Save dashboard and share with education team
Common Chart Types
Key points
• Line Chart: Enrollment and completion trends by month
• Funnel Chart: Student journey from visitor to course completion
• Bar Chart: Compare revenue by course category or instructor
• Stacked Bar: Enrolled vs Completed students by course
• Pie Chart: Revenue distribution by course category
• Combo Chart: Enrollments (bars) and Completion rate (line)
• Heatmap: Student activity by day of week and hour
• Gauge Chart: Average completion rate vs target
Important KPIs to Track
Key points
• Total Course Revenue: Total revenue from course sales
• Total Enrollments: Total course enrollments
• Active Students: Number of students active in last 30 days
• Completion Rate: (Completed / Enrolled) × 100%
• Average Course Rating: Average rating of all courses
• Revenue Per Student: Total Revenue / Total Students
• Engagement Rate: Active Students / Total Enrolled × 100%
• Video Completion Rate: Videos watched completely / Total views
• Quiz Pass Rate: Passed quizzes / Total attempts × 100%
• Churn Rate: Students inactive >60 days / Total enrolled
Real-World Use Cases
Key points
• Online academy: Track 100+ courses, 5000+ students, $50K/month revenue
• Corporate training: Analyze completion rates and employee engagement
• University: Dashboard per department with enrollment trends
• Course marketplace: Track bestselling courses and instructor performance
• Education Manager: Identify courses with low completion and improve content
• Instructor: Monitor student progress and engagement with course materials
• Marketing: Analyze conversion from free trials to paid enrollments
• CEO: Monthly report with key e-learning business metrics
Student Journey Analysis
Key points
• Stage 1 - Website Visitors: Total visitors to course pages
• Stage 2 - Course Preview: Number viewing preview videos/content
• Stage 3 - Add to Cart: Number adding course to cart
• Stage 4 - Enrollment: Number completing payment
• Stage 5 - Active Learning: Number of students starting to learn
• Stage 6 - Completion: Number of students completing course
• Drop-off analysis: Identify which stage loses most students
• Retention strategies: Email reminders, gamification, certificates
Advanced Pivot Table Configuration
Key points
• Multiple data sources: Sales Orders, Slide Channels, Student Progress
• Calculated fields: Completion Rate = Completed / Enrolled × 100%
• Conditional formatting: Green for >70% completion, Red for <30%
• Drill-down: Click course to view detailed student list and progress
• Grouping: Group by course category, instructor, difficulty level
• Sorting: Sort by revenue or completion rate descending
• Filters: Filter by date, course type, student segment, price range
• Subtotals: Display totals by category and instructor
Useful Formulas
Key points
• =ODOO.PIVOT("Sales Orders", "Revenue", "Course", "Month")
• =ODOO.PIVOT("Slide Channels", "Enrollments", "Course", "Date")
• =Completed / Enrolled × 100 - Calculate Completion Rate
• =Revenue / Enrollments - Calculate Revenue Per Student
• =Active_Students / Total_Enrolled × 100 - Engagement Rate
• =Videos_Completed / Total_Videos × 100 - Video Completion Rate
• =IF(Completion_Rate < 30, "Low", "OK") - Low completion alert
• =AVERAGE(Course_Ratings) - Calculate average rating
Integration with Other Modules
Key points
• Website: Get traffic data and course page views
• Sales: Connect with course purchases and revenue data
• Slides (E-learning): Track enrollments, progress, completions
• Survey: Collect student feedback and course ratings
• Certification: Track certificates issued and completion badges
• Forum: Analyze student discussions and community engagement
• Email Marketing: Track campaign performance for course promotions
• CRM: Manage leads from free courses to paid upgrades
Course Performance Optimization
Key points
• Content quality: Improve videos, quizzes, and materials based on feedback
• Course structure: Optimize lesson order and difficulty progression
• Engagement tactics: Gamification, badges, leaderboards, certificates
• Pricing strategy: A/B test pricing, bundles, subscriptions
• Marketing optimization: Better course descriptions, preview videos, testimonials
• Student support: Live Q&A sessions, discussion forums, instructor feedback
• Mobile optimization: Ensure courses work well on mobile devices
• Completion incentives: Certificates, job placement, continuing education credits
Best Practices
Key points
• Weekly monitoring: Review dashboard to track enrollment and completion trends
• Set benchmarks: Establish target completion rates for each course type
• Cohort analysis: Track student performance by enrollment cohorts
• Instructor feedback: Share metrics with instructors to improve courses
• Student surveys: Combine quantitative metrics with qualitative feedback
• Content updates: Regularly refresh course materials based on performance
• Early intervention: Identify at-risk students and send reminders
• Success stories: Highlight high-performing courses and replicate strategies
• Competitive analysis: Benchmark metrics with industry standards
• Cross-functional review: Monthly meetings with education, marketing, product teams
Common Troubleshooting
Key points
• Enrollment data not updating: Check Slides module integration
• Low completion rate: Review course difficulty and student feedback
• Revenue doesn't match: Verify refunds and cancellations included
• Wrong progress tracking: Check slide completion tracking configuration
• Slow pivot table: Reduce date range or aggregate student data
• Chart not displaying: Check data has values and not null
• Export error: Verify formulas and student data permissions
• Rating issues: Check survey responses linked correctly to courses
System Requirements
Key points
• Spreadsheet Dashboard module must be installed
• Website and E-commerce modules must be activated
• Slides (E-learning) module must be configured
• Sales module must be set up for course sales
• Access rights: User (view), Education Manager (edit), Admin (configure)
• Browser: Latest Chrome, Firefox, Safari versions