WhatsApp Website Sale
Automatic order confirmations, payment updates, and delivery notifications via WhatsApp for online shoppers.
WhatsApp Website Sale Overview
The WhatsApp Website Sale module integrates WhatsApp Business API with Odoo eCommerce to automatically send order confirmations, payment updates, and delivery notifications to website customers. Customers receive information instantly via WhatsApp, increasing trust and reducing cart abandonment.
Key points
• Confirm orders immediately when customers place orders on website
• Update payment status (Pending, Success, Failed)
• Notify when order is confirmed and being processed
• Update packing and delivery status
• Send tracking number and shipping tracking link
• Remind abandoned carts to encourage customers to return
Key Benefits
Key points
• Reduce cart abandonment rate by 40% with reminder messages
• Increase payment completion rate by 25%
• Reduce order status inquiries by 60%
• Increase trust and professionalism of online shop
• Improve shopping experience with real-time updates
• Increase repeat customer purchase rate
Automatic Order Confirmation
As soon as customer places order on website, system sends WhatsApp message:
Key points
• Thank customer for ordering from shop
• Order number and total order value
• List of ordered products (name, quantity, price)
• Selected payment method
• Delivery address and estimated time
• Link to view order details on Portal
Payment Status Updates
Real-time notifications about payment status:
Key points
• Payment Pending: Send payment link and instructions
• Payment Success: Confirm and start processing order
• Payment Failed: Guide to retry or change method
• COD Payment: Confirm cash collection on delivery
• Bank Transfer: Guide transfer and confirm upon receipt
• E-wallet: Confirm payment via Momo, ZaloPay, VNPay
Order Processing Notifications
Update each step of order processing:
Key points
• Order confirmed and being prepared
• Checking inventory and packing products
• Order ready and waiting for carrier
• Handed over to carrier with tracking code
• Goods on the way to customer address
• Successful delivery and request for review
Tracking and Shipping Monitoring
Help customers track orders easily:
Key points
• Send tracking number as soon as available
• Direct link to carrier tracking page
• Real-time location updates (if available)
• Notify when shipper is on the way
• Confirm successful delivery
• Support multiple carriers: GHN, GHTK, Viettel Post, J&T
Abandoned Cart Reminders
Automatically send messages reminding customers to complete orders:
Key points
• Detect customers who added products but did not checkout
• Send reminders after 1 hour, 24 hours, 3 days
• List of products in cart and total value
• Direct link back to cart for checkout
• Special discount code to encourage completion
• Notify if products are running low or on sale
Payment Gateway Integration
Connect with popular payment gateways:
Key points
• VNPay: Payment via ATM card, international card, QR Code
• Momo: Payment via Momo wallet
• ZaloPay: Payment via ZaloPay wallet
• PayPal: International payment
• Stripe: International card payment
• COD: Cash on delivery
Configure Messages by Stage
Customize message content for each step:
Key points
• Order Placed: Thank and confirm order
• Payment Pending: Remind payment with link
• Payment Confirmed: Confirm successful payment
• Processing: Preparing and packing
• Shipped: Handed to carrier with tracking
• Delivered: Successful delivery and request review
Personalization and Customization
Personalize messages to enhance experience:
Key points
• Address customer by name in each message
• Suggest related products based on purchase history
• Send birthday or special occasion discount codes
• Notify flash sales for products customer is interested in
• Loyalty points program and member benefits
• Language and tone matching brand voice
Integration with Odoo Website
Seamless connection with Odoo eCommerce:
Key points
• Automatically get phone number from checkout form
• Sync order status between Website and WhatsApp
• Track customer behavior on website
• Integration with Odoo Portal for order viewing
• Connect with CRM for customer management
• Integration with Marketing Automation for campaigns
Handle Problematic Orders
Notify and support when issues occur:
Key points
• Out of stock: Suggest replacement product or refund
• Delivery failed: Contact to arrange redelivery
• Customer wants to cancel: Guide cancellation and refund process
• Customer wants to return: Guide return policy
• Defective product: Support warranty or replacement
• Wrong delivery address: Adjust and redeliver
Dashboard and Analytics
Track sales effectiveness via WhatsApp:
Key points
• Number of website orders by day/week/month
• Payment completion rate after receiving message
• Customer return rate from cart reminder messages
• Average time from order to delivery
• Customer satisfaction rate via post-delivery reviews
• ROI of WhatsApp vs Email marketing
Optimize Conversion Rate
Strategies to increase conversion rate:
Key points
• Send message immediately after order (within 1 minute)
• Use clear CTAs: "Pay Now", "View Order"
• Create scarcity: "Only 3 products left"
• Add social proof: "1,234 customers bought this"
• Special discount for first order
• Free shipping for orders above certain amount
Complete Purchase Process
Steps
1. Customer browses products and adds to cart
2. Customer fills information and selects payment method
3. System creates order and sends confirmation via WhatsApp
4. Customer pays and receives payment confirmation
5. Shop processes order and sends packing update
6. Hand to carrier and send tracking number
7. Update shipping status in real-time
8. Confirm successful delivery and request review
Integration with Marketing Automation
Key points
• Send new product campaigns to previous customers
• Upsell and cross-sell based on purchase history
• Win-back campaign for inactive customers
• Birthday campaign with special discount code
• Seasonal campaign for holidays
• Referral program encouraging friend referrals
Multi-Channel Sales Handling
Manage orders from multiple sources:
Key points
• Company official website
• Marketplace: Shopee, Lazada, Tiki
• Social Commerce: Facebook Shop, Instagram Shop
• Orders from sales team (B2B)
• Orders from store (POS)
• All receive unified WhatsApp notifications
Best Practices
Key points
• Send messages immediately to increase trust
• Use Meta-approved templates
• Personalize messages with customer name and info
• Do not spam customers with too many messages
• Always have opt-out option for unsubscribe
• A/B test templates to optimize conversion
• Monitor feedback and continuously improve
• Backup to Email if WhatsApp fails
Compliance
Ensure compliance with privacy regulations:
Key points
• GDPR: Request permission before sending marketing messages
• Opt-in: Customer agrees to receive messages at checkout
• Opt-out: Allow customer to unsubscribe anytime
• Data security: Do not share customer data
• WhatsApp Policy: Comply with WhatsApp policies
• No spam or violating content
Troubleshooting
Key points
• Message not sending: Check API Token and phone number
• Customer not receiving: Confirm customer has WhatsApp
• Link not working: Check domain configuration
• Template rejected: Edit according to Meta requirements
• Exceeded sending quota: Upgrade WhatsApp Business plan
• Tracking not updating: Check carrier integration
Important Terminology
Key points
• Cart Abandonment - Abandoned shopping cart
• Checkout - Payment page
• Payment Gateway - Payment gateway
• Tracking Number - Shipping tracking code
• COD - Cash on Delivery
• Conversion Rate - Conversion rate
• Upsell - Sell higher-end product
• Cross-sell - Sell related products