Sales SMS
Integrate SMS marketing with sales management
The Mass Mailing Sale SMS module bridges Mass Mailing SMS and Sale.
Send bulk SMS to customers with orders, track SMS campaign effectiveness through quotations and revenue, A/B testing SMS with winning criteria based on sales results, UTM tracking integration to measure SMS campaign ROI.
Integrate SMS with Sale Orders
This module automatically integrates sales data into SMS campaigns.
Steps
1. Go to Marketing → SMS Marketing → Mailings.
2. Click New to create a new campaign.
3. Select Recipients → Mailing List or Filter.
4. If selecting Filter, can filter by: customers with orders in time period, customers with total order value > X, customers with specific order status.
A/B Testing with sales metrics
Steps
1. Go to Marketing → SMS Marketing → A/B Tests.
2. Click New.
3. Fill in Campaign Name, Mailing A, Mailing B, Test Percentage.
4. Select Winner Selection: Quotations (version creating more quotations) or Revenues (version creating higher revenue).
Winning criteria
| Criteria | Meaning | When to use |
|---|---|---|
| Quotations | Version creating more quotations | Goal is to increase leads/sales opportunities |
| Revenues | Version creating higher revenue | Goal is to maximize revenue |
Track campaign performance
ROI formula: ROI = (Revenue - SMS Cost) / SMS Cost × 100%
Steps
1. Go to Marketing → SMS Marketing → Mailings.
2. Open sent campaign.
3. View metrics: Sent, Delivered, Clicked, Replied, Quotations, Revenues.
Integrate with UTM Campaign
System automatically tracks link clicks, quotations created from link, revenue from link.
Steps
1. Go to Marketing → Campaigns.
2. Click New.
3. Fill in Campaign Name, Medium (SMS), Source (mass_mailing).
4. In A/B Testing tab, select Winner Selection: Revenues or Quotations.
5. Add UTM link to SMS: "Black Friday Sale! 50% off all products. Buy now: https://example.com/sale?utm_campaign=SMS_BlackFriday_2026&utm_medium=sms&utm_source=mass_mailing"
Best practices
Key points
• Large enough test: Use at least 20% of list for statistically significant results.
• Long enough test: Wait at least 24-48 hours for customer response time.
• Test one element: Only change 1 element between 2 versions (content, CTA, sending time).
• Keep it short: 160 character limit to avoid splitting into multiple messages.
• Be clear: State benefits and required action clearly.
• Personalize: Use customer name and order information.
• Strong CTA: "Buy now", "Order", "Get offer".
• B2C: 10am-12pm and 6pm-8pm (after work hours).
• B2B: 9am-11am and 2pm-4pm (during work hours).
• Avoid: Weekends, holidays, too early/too late.
• Always have unsubscribe option (STOP, UNSUB).
• Only send to customers who opted in for SMS.
• Don't send more than 1-2 SMS/week to same customer.